16 October 2021

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Robin Cooch - National Parts Manager, Merlo UK

NEW PRICING STRUCTURE LAUNCHED FOR MERLO GENUINE SPARE PARTS

Merlo UK have recently introduced for the first time in the UK a Recommended Retail Price (RRP) list for its complete range of Merlo Genuine spare parts.

Listening to customer feedback it was apparent that from time to time inconsistencies could occur with the re-sale pricing of Merlo spare parts. As a result Merlo UK launched a year-long project headed by National Parts Manager, Robin Cooch to analyse and develop a structured and competitive RRP spare parts system.

Manufacturing around 95% of all Merlo machine components in house at our factory in Cuneo, Italy, we are able to retain control of the quality, supply & pricing of all Merlo Genuine spare parts.

After analysing all possible competitive sources of Merlo spare parts Robin and his team developed a RRP list structure that is designed to offer competitive prices with genuine quality assured. This approach offers all Merlo users great value for money and excellent availability thanks to the UK based parts warehouse further enhancing the #betterbeinggreen Merlo ethos.

“Standardising the re-sale price of our genuine spare parts ensures consistency in pricing and service for Merlo user’s right across the UK. We are determined to offer the very best in aftersales support, enhancing our customers’ experience” states Robin.

“I am very proud to have been given the opportunity to lead this project. Together with our nationwide Merlo dealer network, backed up by the fully stocked UK parts warehouse, the Merlo UK team is ready to deliver on our pledge to ensure we keep our customers’ operational” concludes Robin.