16 October 2021

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FHOSS launches new Cycle Lane safety product with CEMEX

A LEADING international safety equipment specialist from Somerset has launched a new Cycle Lane product with global supplier of building materials CEMEX to improve awareness for both cyclists and truck drivers (May 2021).

FHOSS Illuminated Safety Solutions, which has its headquarters in Weston-super-Mare, has designed and created a cyclist warning system to help prevent accidents and save lives when commercial vehicles turn left.

FHOSS CEO Andy Kimitri says: “We’re delighted such a well-respected, global company as CEMEX has agreed to trial our new product. The UK team has fitted our FHOSS Cycle Lane to one of its rigid tippers based in London, a cement tanker based in Rugby, as well as on six of its mixers operating in London.

“Our new kit is designed to help provide additional awareness for Vulnerable Road Users (VRU), in this case cyclists, when commercial vehicles are turning left.”

CEMEX provides its clients with high quality products including cement, readymix concrete, aggregates, mortars and screeds, asphalt and urbanisation solutions.

Andy Kimitri – FHOSS CEO

It currently operates on four continents and has around 2,000 employees who work at more than 200 locations in the UK. It’s hoping the new kit will protect VRU as part of its road safety strategy. 

David Hart, Supply Chain Director – UK & France from CEMEX, explains: “We are passionate about road safety, sharing our roads safely and protecting those road users who may be more vulnerable. This new safety technology from FHOSS supports our road safety strategy, which is all about helping save lives.

“Operating large cement tanker and aggregate tipper fleets means we are always looking at innovative technology that will aid the driver, as well as protect VRUs.

“We are currently undertaking field trials to seek driver feedback on the equipment in terms of benefits and reliability. While these remain in their infancy, the initial feedback has been very positive.”

FHOSS Cycle Lane alerts cyclists on the left of a truck, where the driver has a blind spot, so they can see if a vehicle is likely to be making a left turn.

The unit is fitted with a Gobo lens, which projects an image/message on to a solid surface, such as the road, to give an alert when a manoeuvre is about to take place, allowing a cyclist to stay safely out of the way.

Further details are available here: https://www.fhoss.com/fhoss-cycle-lane-system/.

Also installing the system is the TRU7 Group, which hires out heavy vehicles and plant to the construction and demolition industry.

Inspired by the saying ‘where there’s light, there’s life’, FHOSS produces a range of high performance, illuminated, life-saving safety products.

Its products are vital for workers in numerous industries and for people with various outdoor leisure pursuits where visibility is key.

The UK-based company, which has subsidiaries in North America and Australia, provides innovative personal protection equipment. Its strapline is: Risk elimination through illumination.

The company’s products are designed to improve worker and leisure user visibility, making working environments safer, while, also, reducing road-based accidents involving members of the public.

FHOSS products use enhanced reflective prismatic tape with a unique battery powered illuminated core. They represent a safer, modern alternative to outmoded, traditional, glass-beaded reflective tape.

Unlike first generation reflective products, which are invisible if there is no ambient light, FHOSS can clearly be seen from up to a mile away, even in total darkness.

While traditional reflective tape loses 70% of its performance in wet conditions, FHOSS continues to perform at full capacity in poor weather, reducing the risk of accidents.

FHOSS products improve safety for those in heavy plant industries through enhanced visibility and improved non-verbal communication.

They ensure risks are mitigated at work, people reach home safely and are protected in their leisure time too.

FHOSS is located on South Parade in Weston-super-Mare, Somerset. For further details, please call +44(0)845 519 2725 or visit www.fhoss.com.