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LiuGong’s UK dealer network goes from strength to strength with the addition of Fox Equipment Sales

March 4th, 2024 – Portsmouth, England. LiuGong is proud to announce that Fox Equipment Sales has become a new dealer in the UK, setting up a network of eight bespoke service centres as satellite LiuGong sites for distribution, sales and aftermarket support. The move comes as part of LiuGong’s continued commitment to bring its machines to an even wider customer base.

About Fox Equipment Sales

Fox Equipment Sales has a clear mission to deliver the lowest total cost of ownership for its customers with reliable quality products, supported by a nationwide network of highly qualified engineers. LiuGong provides the perfect vehicle to drive this mission with an extensive range of the world’s toughest machines including excavators, wheeled loaders, motor graders, dozers, dump trucks, AWPs and forklift trucks, many of these machines are also available as BEVs. Working together, LiuGong and Fox Equipment Sales will add real value to even more UK customers by providing a formidable and credible alternative to mainstream brands.

According to Dean Thornewell, Managing Director of LiuGong UK, “I’m delighted to welcome Fox Equipment Sales as our newest dealer in the UK. This partnership marks the establishment of eight bespoke service centers, strategically positioned to enhance accessibility to LiuGong’s machinery and global aftermarket support, thus reinforcing our commitment to serving our valued customers nationwide. While our machines are renowned for their toughness, it is the dedication of our distribution, sales, and aftermarket teams that truly distinguishes us.”

Tough equipment designed around the operator

Designed in the UK by LiuGong’s Red Dot Award-winning design team, LiuGong machines are designed around the operator and offer the highest levels of intelligence, productivity, safety and comfort.

“After using a LiuGong machine their quality becomes apparent”, said Ged Fitzsimmons, Managing Director of Fox Equipment Sales. “These machines are not only tough but also engineered with the user in mind, featuring impressive intelligence and providing a safe and comfortable environment for the operator. Additionally, LiuGong's leadership in BEV technology offers a distinct advantage to our customers. With a wide range of electric machines already in operation, LiuGong ensures that our customers are well equipped for the future. This aligns with Fox Equipment Sales' commitment to invest in the future, reflecting a shared vision for innovation and sustainability.”

Investing in the network

To support this partnership, LiuGong will work closely with Fox Equipment Sales to pave the way for its future success. As an illustration, Fox Equipment Sales is currently in the process of recruiting and training an aftermarket team consisting of three engineers. This team will expand in tandem with the growth of new unit sales over the next three to five years, ultimately reaching a total of eight engineers, all of whom will receive comprehensive training on LiuGong products directly from LiuGong.

“I’m really excited about our journey. We have a strategic plan for the next three to five years, to deliver on LiuGong’s market share aspirations.”, said Ged Fitzsimmons. “The LiuGong team have done a fantastic job of introducing this exciting new brand into the UK marketplace over the last ten years, moving forward we will be working very closely with them as strategic partners, to achieve our mutual ambitions.”


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